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Bachelor of Communication and Media (Marketing Communication and Advertising)

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Offered By

1+ Universities
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Duration

4 years
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Program Level

Under Graduate
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Internship

Included
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Scholarship

Available
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Updated on 6th Apr 2026
Universities

titelIconSubject overview

QUICK OVERVIEW

Level of Study: Undergraduate program focusing on communication, advertising, and marketing communication strategies.

Intake Months: January, May, September (varies by university)

Application Deadline: Varies by university

Course Type: Media and communication program specializing in advertising and marketing communication.

Accreditation: Accredited by UAE Ministry of Education Commission for Academic Accreditation depending on institution.

Program Highlights or Tags: Advertising strategy, brand communication, marketing campaigns, media planning.

Course OVERVIEW

Brief Introduction: Undergraduate program focusing on advertising and marketing communication.

Core Focus Areas: Advertising strategy, brand communication, marketing campaigns, media planning.

Ideal Student Profile: Students interested in advertising, branding, and marketing communication careers

Scholarships: Murdoch Dubai Scholarships

COURSE CURRICULUM

Year-by-Year / Term-by-Term Structure:
Multi-year curriculum covering communication theory and advertising practice.

Core Subjects:

  • Introduction to Communication and Media
  • Principles of Advertising
  • Marketing Communication Strategy
  • Media Planning and Buying
  • Brand Communication
  • Consumer Behavior
  • Media Ethics and Law
  • Communication Research Methods

Electives / Optional Modules:
Electives may include digital advertising, creative media production, and public relations

Capstone Project / Dissertation:
Final-year advertising campaign project or communication research project.

Student Illustration

CAREER OUTCOMES

MORE INFO

Industry Relevance

Graduates work in advertising agencies, marketing departments, media companies, and branding consultancies.

Placement Stats

Not specified

Internship/Partner Companies

Internship opportunities may be available with advertising agencies and marketing firms.

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To pursue an MBA in Dubai, Indian students can apply through Study from UAE. You'll need a recognised bachelor's degree (50-60%), GMAT/GRE scores (waivers available), English proficiency (TOEFL/IELTS), and documents like SOP, reference letters, and a passport. Some universities may also require 2-3 years of work experience.

Indian students can apply for an MBA in Dubai either directly through the university’s admission portal or via Study from UAE. The application typically requires academic records, a passport, SOP, reference letters, and language test scores. Once accepted, the university assists students with the visa application process. Applying early increases your chances of securing scholarships and ensures better seat availability.

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Commerce: BBA, Finance, Marketing, Supply Chain


Science: Engineering, Computer Science, Biotechnology


Arts: Media Studies, Psychology, Design, Education
Students can select from globally accredited programs across Dubai and Abu Dhabi universities with good career prospects in each stream.

The UAE does not offer PR (Permanent Residency) in the traditional sense, but long-term residency visas (Golden Visa) are available for top graduates. Courses in STEM, Medicine, and Business, when followed by employment, may lead to long-term work or Golden Visa eligibility based on achievement and contribution.

Top careers include roles in IT (Developers, Analysts), Finance (Bankers, Auditors), Healthcare (Nurses, Technicians), Civil & Mechanical Engineering, and Digital Marketing. Jobs in tourism, logistics, and education also have growing demand. Internships during your studies increase employment chances after graduation.

Visit the university’s official website or use a platform like StudyfromUAE to explore programs. Apply by submitting transcripts, a passport, English test scores (IELTS/TOEFL), and other documents. Some universities conduct interviews or entrance exams. After acceptance, you’ll receive a visa sponsorship from the institution.

Courses in Artificial Intelligence, Cybersecurity, Business Analytics, Healthcare, and Renewable Energy are in high demand in the UAE. These align with the country’s growth sectors and offer strong employment opportunities in the government and private sectors post-graduation.

Popular courses in UAE universities include MBA, BBA, Data Science, Cybersecurity, Civil and Mechanical Engineering, Architecture, Media Studies, and Tourism & Hospitality Management. These programs attract students globally due to high employability, quality faculty, and internship options in Dubai and Abu Dhabi’s thriving sectors.
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